Why should your business be on Instagram?

  • On March 16, 2018
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  • business, content, Digital Marketing, Instagram, social media

How to use Instagram for your business and to increase the number of your followers and clients?

Did you know that Instagram has over 500 million users worldwide and that a quarter of danish internet users are on this social platform at least once a week? Would it not be great to be able to connect with all of those people and grow your business? If the answer is yes, then you should definitely join the platform and start engaging with your potential clients no matter if you are a business owner a small local company or a big player in the market.

Create an account and connect with people

Creating an Instagram account for your business takes no time. You just need to have a Facebook business page and follow a few simple steps that will help you to have your account up and running. Once all is set and you are ready to start engaging with the users, make sure you have a few small but important details added: have your company profile updated with a name that is relevant and recognisable, write a short description of your business and add the location and the link to your company website.

What you can post?

As you probably all know, Instagram is a place where beautiful images and great photos with inspiring or funny quotes reign. It is all about being creative, different and relevant. And even if you use Instagram as a business, this is the place where you can engage with your followers and clients in a more personal and simple way.

Here you can show the “human” side of your company by posting photos about company’s culture or sharing employees’ day-to-day adventures. On the other hand, you can talk about your recent offers or promotions, new products or services or even provide your followers with advices by engaging in conversations.

Nevertheless, as much as being creative is a way to catch the eye of your followers, it is also important to keep a few more technical things in mind when creating a post.

 

How to present your content in order to grow your followers group

As mentioned before, to attract more followers, you should have something interesting to offer, whether it is an image, a quote or an actual offer. However, the way we present and shape content on our social media channels matters as much as the content itself, and it can make a difference in the number of people who will like and share the post. So if you want to be noticed and be sure your posts on Instagram are optimised, remember:

  • At the top of the post it is possible to add location, and often it is something we all want to know, so always have location visible.
  • Below the images and photos add more details about your posts: write a description or a short story, use relevant links, tags, hashtags, and filters so your followers and other users could find you based on their interests.

Photos – you can be your own professional photographer

Since Instagram is all about delighting your followers with interesting visuals, use high quality photos and images which would catch eyes of the users. As a matter of fact, you do not need to spend money on expensive professional photographers in order to have great images. You can make some really original, interesting and high quality shots yourself using your mobile phone. All you need to do is to follow some simple photography rules:

  • The rule of thirds. It suggests to break an image down into thirds (both horizontally and vertically) so that you have 9 parts and to place points of interest along the lines or in the intersections. By doing this, you achieve that your photo becomes more balanced and enables a viewer to interact with it more naturally.
  • Another rule you can and should apply is the negative/empty space rule which states that you should always leave some area around and between the main subjects in an image. Empty space helps your subjects stand out and creates natural balance.

We have some more advices on how to take great photos with your phone, you can find all of them in our blog post Phone Photography For Social Media.

When you should post and what kind of post it should be – learn from your experience

Once you will start using Instagram actively, you will definitely notice that some of your posts receive instant likes or shares while others disappear unnoticed. Well, the truth is that timing of making posts public is equally important to the content. Moreover, depending on your customers’ and audience’s type, the day of the week and the time of the day, your posts can perform better or worse.

The only way to find out which posts resonate best with your followers is to follow up on posts’ performance. Instagram for business has a very useful built-in insights tool where you can see who your followers are, which posts were liked and commented most, at what time of the day/week particular posts were getting more likes and shares. Use that data because it will definitely help you to make better decisions when creating new posts. Try different types of content, see how each perform, learn from your own experience and improve.

To sum up

With 80% of users following at least one company worldwide, Instagram is a place where you as a business should be. Give your audience what it wants because it is the best way to connect with it and grow your online community. By creating interesting and visibly attractive content and learning from your own experience, you will grow the number of your followers and attract new users, and at the end of the day it might even start to bring you economic benefits.

Written by Paulina Juknaite

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