5 Tips to shape your social media content

  • On February 20, 2018
  • blog post, content marketing, content shape, Facebook, Instagram, social media

How to make your reader stop and have a look at what you wrote in your Instagram, Facebook or blog post?

The way we present content on our social media channels matters as much as the content itself. We all want to be delighted with eye-catching posts and ads, and you as a business owner or a blogger definitely wish to get noticed by as many people as possible.

So what are those details that you should keep in mind in order to make the content of your post look friendly and inviting to stop and read? And how do you make your readers notice the most important message you want to send them? The short answer is – it is all about the style and appearance of your post, or if to be more technical – typography. But let’s dig deeper and see what hides behind that fancy term.

1- At first glance – structure

Let’s start with the very basics. All of your texts should have at least three parts:

  • a title or a headline: a place where your most significant message lies. This part should be the most visible element in your whole text.
  • a supporting line of your topic or a subhead: this is where you provide some extra details about the key message.
  • a text or main body.

Having these three parts in any of your texts is a must because this is a way to help your readers to find the information they are looking for faster.Once you have the structure in place, there are some other things that if applied can greatly improve the pleasure of reading.

2- Size does matter – large, medium and small

I think we all agree that the title is the most important part of any text because it is where our key message lies and, therefore, it should be immediately visible. The best way to make it stand out is to set a proper font size, which should be larger than all the other text in the layout. If you do so, you can be sure it will attract attention.

Then, lead your reader further down the road by decreasing the font size of the subhead, leaving the text part smallest among the three. However, make sure that the font size of the text is easy to read because it is where the biggest amount of information usually is, and I bet you do not want your reader to get tired before they reach the end of your blog post or article.

3- Be BOLD or italic or both

Quality such as boldness or an italic style also contributes to how your reader’s eye navigate the page and what text captivates attention first. It can be said that the rule of thumb is: the most important element in your text generally should be the largest and the boldest.

4- Close and f a r – proximity and space

If you do not want your text to look confusing, messy or crowded, then spacing is the solution. Letter-spacing and line-spacing can help you to create a balanced and easily readable text. Spacing between lines and between letters separates different parts but also helps your readers understand and see how all the pieces work together.

As much as you can be generous with spacing, you can also play with proximity. Move related items or topics closer together so the reader will get a feeling that those things are in some way connected.

5- Be playful, create contrasts

One of the ways to make your text reader-friendly and visibly pleasant is by combining different font sizes, styles, colours and spacing, in one word – contrast. Visual differences help individual pieces of information to stand out and talk for themselves. However, do not overdo, two to three different styles will serve the purpose of achieving contrast.

Remember your context and content

When you design your text, make sure that different styles, sizes, colours and even spacing match the content. It would not look serious if, for example, your blog post about trends in digital marketing is written using a bubbly font style.

All in all, designing your text sometimes might feel like you are doing someone else’s job and that you are simply guessing what matches best and what creates a visually enjoyable view. Nevertheless, more than often, trusting your own eyes is the best you can do.

Experiment and see what styles and layouts you find most easy and pleasant to look at. By improving the readability and usability of your content, you will make your readers and followers happy. They will probably be willing to come back for more stories from you because of the impact you left with your previous ones.

Written by Paulina Juknaite