- On October 8, 2017
- 0 Comments
- Digital Marketing, email Marketing, Facebook
You may have noticed that more and more businesses are bringing their products and services to the digital surface. Having an online presence has become one of the most effective ways of introducing your brand to a large audience without the hassle and need to spend money on print space, media advertising, and other traditional marketing expenses. This is something a lot of companies love about digital marketing – they can promote their business with only minimal cost. For consumers, let me just ask you this: When was the last time you tried to look up a product or service and got frustrated when you could not find them online? Sounds like a bad way to run a business, right?
When it comes to digital marketing, two of the most well-known and widely used platforms are email marketing and Facebook (business page). A Facebook business page, as its name suggests, is simply a Facebook page dedicated to a business or company profile with the goal of promoting the business. Email marketing is when you use email content to promote your business. But which of these two is the most effective?
Pros and Cons of a Facebook Business Page
Just like almost everyone else, I have a Facebook account and I have seen how these Facebook business pages look. It is so simple and you do not need to spend a dime to create one. You just need to be online and that is it. You can also take advantage of the fact that there are millions of users on Facebook so that is a large audience to target. Leading them to your Facebook business page is so easy that you just need to pique their interest and share the link to your page. Facebook will even help you target the right audience for your business through its settings. Another cool thing about having a Facebook business page is its Facebook Insights. This is Facebook’s version of Google Analytics and it helps business owners know just how well the page is working for them.
However, having a Facebook business page does not solve all your marketing problems. In fact, you may have to watch out for some details in regards to running your business on Facebook. For one thing, although Facebook makes it so easy to create a business page, I have noticed that you may need to subscribe to their paid ads just to boost your page’s performance. This means you may have to end up paying more than you expected. Monitoring and controlling your page can also pose a challenge. You will want to look out for comments that are derogatory or paint a bad image of your business or for those people who only post spam. You will also need to reply to messages and queries that may come up anytime 24/7. That means you may ultimately have to hire someone just to manage the page for you. And still, on the topic of control, you can never be too sure about your page audience. A Facebook user can just as easily unfollow pages they do not want to see on their Newsfeed and competitors can also easily copy and steal your content.
Pros and Cons of Email Marketing
Many businesses, both big and small, have been using this modern method of digital marketing because of its varied benefits. One primary advantage is the fact that email marketing helps businesses cut down on their marketing costs. There is no need to worry about paying for ads, print or postings. All you will ever need is an online connection and your list of leads. Speaking of leads, the audience for email marketing is so well targeted, it is almost right on the dot. This makes your efforts more worth it because you are able to ensure you are communicating only to the right audience and emails are customized based on what customers want and need. Email marketing is also conveniently easy to control so that almost everything about it is measurable. You can check on delivery rates, open rates, and so on. Studies have also shown that this form of digital marketing has proven to drive sales, build brand awareness and customer loyalty, and even amass high returns on investments.
Although many business owners who have been employing email marketing love this strategy, there are still some things that can be improved. Not surprisingly, one of the problems that business owners are dealing with is that some of their emails may fall into the spam folder or be deliberately blocked from reaching the recipient’s inbox. This brings up the importance of establishing a strong customer relationship. Some customers do not want to receive emails that they consider to be spam or an advertisement. Therefore, you have to be one step ahead all the time to keep your customers engaged. You want to make sure that they will be reading your email.
Having considered the pros and cons of a Facebook business page and email marketing, it is easy to conclude that email marketing is still the best option for businesses. Not only has it got a proven track record for its efficacy in driving sales and high returns on investment, but email marketing is also cheaper, more professional looking, and well-targeted. But just so I do not paint a perfect picture, business owners who have experienced these amazing results have had to bide their time just to gain their customers’ trust. You will notice that it is not going to be easy asking for customers’ email addresses when your company is still relatively unknown. More than that, your chances of marketing success will rely heavily on how targeted the emails are to your customers.
I recently discovered a new innovative email marketing system that provides you with a targeted email list for a specific product and service. Its name is eBerryBox and I am curious to see how it will develop in the coming years. Its innovative targeted digital marketing is something I have not yet run across before.
I hope this answers your question of whether you should go for a Facebook business page or email marketing. As long as you have a strong customer email list and your customers are well-targeted, your business will go a long way with email marketing.